Increasing Sales:

--return out-of-print books to a waiting market

--maintain more titles in your active backlist

--reprints are quick and cost-effective

--print galleys and review copies to stimulate cirtical "buzz"

--limit unsold inventory--keep in stock only what you need

--reduce the number of book returns

--cut costly warehousing and inventory maintenance overhead

--produce more titles on a limited budget

--test-market new titles with small initial print runs--if sales exceed expectations, reprints are quick and inexpensive

--economically target niche markets

--avoid the risk of large quantities of unsold books

--publish more titles on a limited budget

--quick turnaround helps you meet critical publishing dates

--print small quantities for author signings and other promotional events

--fill back orders rapidly